How to advertise a website for free?
There are many opportunities for free website advertising on the Internet. For now, we will focus on the most diverse option for free advertising, which is similar to paid platforms like Facebook Ads and Google Adwords.
The Yepse platform has been around for a while - https://www.yepse.com. It was created with the idea of providing comprehensive free services to website owners and small businesses that cannot afford paid advertising.
What is needed to start a new business or service and promote it on the Internet?
Creating a website – Depending on its complexity, it can cost a lot or a little, but the cost for a starting business is always heavy. From this perspective, the Yepse platform allows its users to create multimedia presentations, which are like mini websites with their own Internet address. If you don't want or cannot afford to pay for the creation of a website, you can create a multimedia presentation on Yepse and use the Internet address that will be provided to you.
SEO optimization of your website – For your website to have a chance of appearing on the first pages of search engines, you need to hire an SEO specialist to optimize your website in a special way. It’s possible that the developer of the site can do this as well – it’s even preferable for SEO optimization to be done at the structural level when developing the site. Without such optimization, no one will find your site, and it will be meaningless because there will be no visitors. This type of optimization can vary from little to a lot, depending on the experience of the SEO specialist, but in both cases, the cost is heavy for a starting business. From this perspective, the Yepse platform optimizes your Yepse presentations for free, so they can be found by search engines.
Links to your website – The main factor for the value of your website according to search engines is how many other websites have links to it. For a new site, this is the most difficult task. Reaching out to other site owners and asking them to add links is a very difficult and almost impossible task. On the other hand, Yepse freely publishes links to both your Yepse presentations and your websites. You get thousands of links completely for free.
Advertising your website – If up to this point the costs of creating a website and optimizing it seemed high, then you haven’t yet realized how much paid online advertising costs. It’s very expensive, and it's an ongoing cost without which a business cannot exist on the one hand, but on the other hand, it’s not a one-time expense – it’s a constant one. This means you pour large amounts every month into platforms like Facebook and Google, and when you decide you’ve had enough and stop paying, the business simply stops because there are no new customers. Very often, starting businesses spend their planned budget for advertising and then go bankrupt. This is where the alternative of the Yepse platform offers the most value. Free advertising for your presentations and your website both on the platform and in a network of partner sites with the ability to target your audience. What does targeting mean? You can choose which type of audience your presentations should be shown to based on their characteristics. This type of advertising is also offered by Facebook and Google, but at a very high price. In Yepse, this happens for free – a fully functional advertising campaign but without the budget. Where is the catch? There is no catch. What Yepse asks from you in return is to be active on the platform. The more active you are, the more your presentations will be shown – that's it. You have time, no budget – Yepse is for you.
How to advertise for free on Yepse?
1. Register on the Yepse platform at https://www.yepse.com
2. Create a multimedia presentation (Yepse) – Find the Yepse section in the menu and create a new one. Add a title and logo. Then fill the presentation with text fields, images, links, surveys, contact forms, videos, etc.
3. Targeting the advertisement – There is a button for Yepse settings through which various options for audience refinement will open. Choose according to your preference.
4. Start the advertisement – Next to the title, there is a drop-down menu where you can select who can see the advertisement – everyone, only friends, only platform users, etc. Choose according to your preference.
5. Approval of the advertisement – Once you choose who should see the advertisement, it is sent for approval by the platform moderators. Only well-designed advertisements are approved, without major spelling mistakes, with enough text, images, etc. Simple links to external sites and content that violates the platform's rules are not allowed. Depending on the evaluation of the Yepse, the advertisement is allowed either on the platform and/or on the partner websites.
On the Yepse platform, you have the opportunity to create your own audience and trade the advertising rights on it, but this is for advanced users.